What will give your own blog to the owner of an online store
Recently, online sales are gaining momentum every day. And this type of business is very profitable and successful. A good assistant to the owner of the store will be your own blog. Today we will try to answer the question: what will your own blog give to the owner of an online store?
What will give your own blog when opening an online store?
- The ability to provide the maximum amount of information about your product or service.
- Another way to influence the target audience.
- The ability to constantly update content.
- Increase customer base online store.
Own blogcan become a real live magazine, where people can learn new information about a product, share impressions and always be aware of new products.
How can I run my own blog on the site? There are several ways, the main of which are presented below.
- Thanks to the CMS module.
- Using the services of an experienced programmer.
If you place your own blog in a subfolder of an online store, then this will make it as unique and effective as possible. Even if you have certain knowledge, we recommend that you seek help or advice from an experienced programmer. Of course, this will require financial investments - in rubles, hryvnias or other monetary units.
Blog launch: how to do it right?
The main rule that should be followed when filling a blog is to provide customers with the most interesting, relevant and useful information. If your own blog is interesting, people will be happy to read it, and therefore, your target audience will expand.
Errors when creating a blog
If you want to create your own blog, we recommend that you familiarize yourself with the errors of all newbies:
- There is no clear understanding of why a blog is needed. Try to clearly articulate what benefits it should bring to your online store.
- It is necessary to decide on the topics of the articles and the sequence of putting them online.
- In no case can not start a blog and for a long time do not upload new articles. This will lead to a loss of interest in your blog and the store as a whole.
The first articles for your blog: useful tips
And so you decided to create your own blog. And the first question that may arise: how to write the first article. You can do it yourself, or you can use the services of an experienced copywriter. Whichever option you choose, the main thing should be the following:
- Do not write too large text (from 2 to 4 thousand characters).
- The title of the text must match the search query.
- The text should be both direct occurrences of keywords and partial.
- Present some of the information in the form of a bulleted list.
- Place in the article thematic images.
Where to find useful information?
In order to begin to fill the blog of your online store with content, you can use a good helper in the form of foreign sites and resources of similar subjects. We advise you to subscribe to various newsletters from foreign sites. The experience of foreign trading companies will definitely benefit your business.
How to interest blog readers?
In order to interest blog readers, you need to come up with something unusual, non-standard.An excellent option is to create a legend. Let the goods in your store have a certain history. You can be sure that interest in your online store will increase. The best option is to appeal to readers in the first person.
Communication with the reader will allow to arrange it to yourself. Do not write too long articles, as they tire. As for the frequency of new articles in the blog - do not upload them too often. The most optimal frequency is 3 posts per week. In the newsletter you must specify the announcements of articles, but you should not submit all the information in its entirety.
If you have opened your own online store, we advise you to seriously consider creating a thematic blog. We are sure that its application will bring excellent results to your business and will accelerate its development.
The easiest way to create a blog
WordPress is an open source content management system distributed under the GNU GPL. Alexander Bobrin will tell you how to create a blog, set it up freely and easily on Wordpress.