Tricks of supermarkets, or why we buy unnecessary goods

Anastasia Sergeeva
14.02.2017

Tricks of supermarkets, or why we buy unnecessary goods

If you know the secrets of merchandising and do not succumb to these tricks, buying only what you really need, then your frugality, strength of will and organization can only be applauded. However, most people can not help but succumb to the variety of goods that attracts them from the shelves here and there. But you need to know the enemy in person - let's find out what tricks merchandisers go to supermarkets.

Fruits and vegetables at the entrance

The secrets of merchandising are behind the sale of fruits and vegetables: they are most often sold at the beginning of the hall, and thus the buyer first of all takes healthy food, calms his conscience, and then more willingly begins to buy more harmful and excess food.

Fruit in the supermarket

Dairy products in the back of the room

Similar tricks in supermarkets are also applied to dairy products, only they are placed on the contrary in the depth of the room.It is done so that in search of sought-after dairy products, buyers pass by other goods and seize something along the way.

Milk products

In addition, you will almost never see near the most important products, such as bread, dairy, chicken eggs - they are dispersed throughout the hall, and this trick of the merchandisers also aims to make the buyers have time to make as much more foreign purchases.

Counting on the feeling of hunger

Often, baking is also located at the entrance - these secrets of merchandising are aimed at immediately generating a feeling of hunger in visitors, because fresh baking with its aroma provokes the activation of the salivary glands. Therefore, we advise you to have a snack before you go to the supermarket, so as not to make unnecessary purchases due to a sudden feeling of hunger.

Baking at the entrance

The law of the "right hand"

In many supermarkets, the so-called law of the right hand is in effect, when movement in the hall occurs from right to left, that is, counterclockwise. During this movement, the visitor often looks to the right, which means from this side you can lay out the most expensive goods or those that will soon deteriorate.

Movement in the supermarket

Red - color discounts

The tricks of supermarkets are endless and diverse: they even taught us to associate the red color of price tags with falling prices and discounts! At the same time, the price may remain the same or decrease by a very small amount, but our brain will catch the association and decide that a purchase with a red price tag will be beneficial.

Red color discounts

White is the color of freshness.

The departments in which fish and meat are sold are most often made in white. Visually, this makes the products look fresher, and the room is sterile and safe, which makes the buyer trust.

Fish on white background

Sizes of carts are larger than needed

Since the invention of grocery carts in 1938 to the present day, their dimensions have become approximately twice as large. And for good reason: if there is too much empty space left in the cart, then you already unconsciously want to fill it. Therefore, if you want to know how not to spend money in the supermarket, it is better to take a basket in the store - buy less, save more.

Big cart

Cheap goods difficult to notice

And you, probably, also noticed these tricks of supermarkets: the most expensive goods are located in the most convenient place in the middle, right at the level of your eyes.At the subconscious level, such a product seems to be of the highest quality, while the product on the lower shelves (usually the cheapest) gives the impression of lower quality.

Product selection

Paired goods

More in the insidious secrets of merchandisers are paired goods, or related - these are the ones that the buyer takes immediately. For example, next to the beer department, crackers, chips and dried fish are likely to be sold, and various drinks and juices are next to desserts. The hand is still trying to buy one after the other, isn't it?

Related products

Trifle at the box office

Well, and finally, the tricks of merchandising are waiting for you at the cash register in the form of gums, mint candies, chupa-chups, chocolate bars and other trifles. While spending time in the queue, buyers look at these shelves and often grab something - after all, compared to the total amount of goods collected, some chewing gum seems like a penny purchase.

Shopping at the checkout

You can see how the correct layout of the goods is performed, as well as learn other secrets of merchandising in the following video:

See also: In the store you will not tell it! What kind of meat do we eat


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  • Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods

    Tricks of supermarkets, or why we buy unnecessary goods