How to effectively sell on Avito
Avito website is the largest e-commerce site in RuNet. Here you can sell and buy almost everything - from used clothes to the latest car models. In our article we will talk about how to earn money on Avito with the help of ads.
Avito: advantages and disadvantages
In the world, alas, there is nothing perfect, and the Avito portal is no exception. It has its pros and cons, a list of which we bring to your attention. This list is made up of reviews of users who have resorted to the services of this Internet resource.
First, the merits:
- high attendance, which is one of the conditions for successful sales. The more consumers see the ad, the greater the chance that the product will be purchased. According to Avito statistics, more than 25 million unique visitors become daily visitors to the site, the sales made through this resource reach $ 3 billion. You can’t make a million dollars in one day, but it’s quite possible to earn substantial income;
- free accommodation. Often we want to get profit with minimal or zero investment. Avito provides such an opportunity, since it does not charge for the placement of regular ads for sale;
- opportunity for the organization of the second-hand business. With the proper skill and availability of the commercial vein, many are engaged in the resale of products, things and equipment acquired here on Avito;
- creating and promoting your own online store. On the portal, you can open your electronic market and conduct an advertising campaign among potential buyers, the selection of which will provide a clever site software;
- advertising campaigns among a clearly defined target audience. Technical capabilities of the resource allow you to select the geographical location of visitors to the site, which will be advertising, as well as determine the category of its placement. Why pay for banner impressions in the "Work" section of the Far East if you sell cars in the Krasnodar Territory?
Information about Avito would not be objective if we did not mention the shortcomings that resource users complain about:
- lack of technical support rapid response.The similar problem is peculiar to all large resources. Operators are not physically able to handle the huge flow of calls received daily from users;
- low efficiency of free accommodation. An ad, laid out on a free basis, gradually shifts in the tape lower and lower, and then disappears from the first page, which significantly reduces its chances of being found and read;
- frequent blocking. The rules for submitting information posted on the website are, at first glance, clearly and transparently written down, but, according to users, allow for a double interpretation. There is a human factor here, so the cases of moderators removing a notice from the Avito tape happen quite often;
- non-refund after blocking paid placement. Experienced users advise to prepay using VISA or MasterCard cards, simultaneously making screenshots confirming the fact of funds being transferred to the portal account and account lockout. For payment systems, these images are included with your application for Chargeback (refund) will be the basis for the return of money to the sender.
After evaluating all the pros and cons, decide whether to use the services of Avito or look for another similar resource.
How to place a free ad on Avito
To avoid misunderstandings and to prevent blocking, carefully read the Rules for submitting ads, and only then proceed to further work with the site.
To post a free offer for the sale of goods on Avito, you must:
1. Sign up. To do this, click the “My Account” button located in the upper right corner of the site and select the “Register” submenu. After filling out the proposed application form, you will receive a confirmation code by e-mail allowing you to activate your account.
2. Post an ad. Next to the “My Account” button is the active link “Submit an ad”, which opens a page with a form in which you need to enter the requested data: name, e-mail, contact phone, place of residence, product category, name and text of your commercial offer, and Also add a photo and indicate the price. If you plan to make on the portal 1–2 publications, label yourself as a “private person”, otherwise it is better to choose the mark “company”.
3Click the "Normal sale" button at the end of the completed form and view your ad on the site.
As you can see, technically everything is simple. But where is the guarantee that your offer to sell the goods will be noticed, read and convince the consumer of the need to purchase?
How to make "selling" ad on Avito?
To draw attention to your offer, highlighting it from a number of similar ones, follow the advice of experienced salespeople:
- Add high-quality photos that emphasize the advantages of the product. The picture creates a first impression about the product. It depends on how positive it is, whether the buyer will proceed to reading the description or not.
Do not be lazy to use the camera for shooting. Photos taken with it will be clearer, more contrast and bright. Select the appropriate background: a picture of an evening dress, in the background of which a kitchen suite is seen, looks ridiculous. But the iPhone, lying on the lid of the Mac, inspires confidence in the seller and increases the likelihood of purchase.
- Think over the text. If you have experience in this matter, you should have no difficulties. If you have not been able to write “selling” texts, study the commercial proposals that interested you, and make up your own in their likeness.
Describe the benefits that the buyer will acquire from receiving your product, mark its unique features and competitive advantages (new, brand, in perfect condition, high-quality, rare, almost in vain, etc.). More useful information on this topic is in the article "7 secrets of successful sales."
Do everything to “hook” a potential buyer: give the text emotionality, add humor, whip up with the promise of bonuses or gifts (for example, present the case when buying a phone).
- Do not rush to use premium-ad and VIP accommodation paid packages. From the practice of users, we can conclude that payment is not always a guarantee of the issuance of your ad on the first page of the category. In addition, many visitors perceive these categories as analogue of contextual advertising and are overlooked.
- Specify a reasonable price. Too low cost will cause suspicion, overestimated - it will alienate the buyer. Therefore, it is better to request a little less than competitors. Play on the features of psychological perception: put 2999 rubles. instead of 3000 rubles. - this way really works.
- Immediately stipulate special conditions: Pickup, shipment by certain postal companies, no bargaining. Pre-approval will relieve you in the future from misunderstandings related to the misunderstanding of the client.
- Track statistics. Low ad views mean you did something wrong. Analyze the description, let it read to your friends, listen to their opinion and edit the text in accordance with their comments. This can help.
In the selection of business information trust only high-quality business sites, and in the search for customers - only proven resources, and then luck will be on your side!